Meet featured blogger Heather Baird (Sprinkle Bakes) and get tutorials from her blog.
Heather Baird is an accomplished painter turned pastry artist and food blogger. She still enjoys painting, but now channels her creativity into assembling, styling and photographing sweet works of art. Author of her own desserts book, she’s found fulfillment while lost in a cloud of powdered sugar. Here we chat with Heather to learn more about her blog, SprinkleBakes (sprinklebakes.com).
CW: What got you interested in sugar crafts, and why did you start blogging about the yummy subject?
Heather: I spent many years as a fine artist and gallery worker. After I married, I found myself with new responsibilities and less time to paint. I’d always loved baking and thought of it as a creative release. Painting a picture can take weeks; with baking, the art is realized in a shorter amount time. Soon I decided I wanted to share my new-found love with others, and SprinkleBakes was born.
CW: How has your blog changed since you started? What surprises, challenges or rewards has it brought you?
Heather: I’ve fallen deeper in love with baking and its surrounding online community. The biggest reward was the opportunity to write a book about art techniques in baking. Another great surprise was when SprinkleBakes was nominated for Best Baking and Desserts Blog and Best Original Baking and Desserts Recipe by Saveur Magazine. I felt like I was doing something right.
CW: What kind of relationships do you have with your followers? What posts or subjects have proven most popular?
Heather: I love my readers and consider them to be long-distance friends. They are kind and encouraging and make me a better baker. To connect more personally, I invited them to send me snail mail with the promise I’d reply in the same manner. I received Christmas cards, baby pictures and family portraits. I’m still answering some of those letters.
CW: How do you balance blogging with being a wife and career woman?
Heather: It’s tricky. My husband had to eat a lot of take-out while I wrote my book, but he’s a supportive guy. And it helps that he likes dessert! I do best creatively when I’m not under time constraints. Currently I’m on the no-schedule schedule.
CW: What is SprinkleBake’s mission, and how did you come up with the name?
Heather: SprinkleBakes aims to encourage others to express themselves creatively through confection. The name of my blog came from my love for nonpareils, which I never outgrew. I have fond childhood memories tied to sprinkles.
CW: What are your major interests outside of baking and blogging?
Heather: My hobbies are on the periphery of food blogging—photography and dish collecting. I also have a huge heart for critters. I support animal rescue efforts. Betty White is my hero.
For more information about Heather and her blog, visit her at SprinkleBakes.